Description
The Professional Certificate in Focus Group Facilitation equips participants with the essential skills to lead effective focus group discussions. This program covers key topics such as designing focus group protocols, moderating discussions, analyzing data, and reporting findings. Participants will learn how to create a conducive environment for open dialogue, manage group dynamics, and extract valuable insights from participants. By the end of the program, participants will have the confidence and expertise to facilitate focus groups that yield actionable results.
Skills covered:
1. Designing focus group protocols
2. Moderating discussions
3. Analyzing data
4. Reporting findings
Careers in Professional Certificate in Focus Group Facilitation
| Career Role |
Salary (£) |
Salary (€) |
Salary ($) |
| Focus Group Facilitator |
30,000 |
35,000 |
40,000 |
| Market Research Analyst |
25,000 |
30,000 |
35,000 |
| Consumer Insights Manager |
40,000 |
45,000 |
50,000 |
Who should study Professional Certificate in Focus Group Facilitation?
| Target Audience |
Percentage |
| Marketing professionals looking to enhance their research skills |
30% |
| Human resources professionals seeking to improve employee engagement |
25% |
| Consultants wanting to add focus group facilitation to their services |
20% |
| Market researchers aiming to deepen their qualitative research skills |
15% |
| Business professionals looking to understand consumer behavior |
10% |
Key facts about Professional Certificate in Focus Group Facilitation
● The Professional Certificate in Focus Group Facilitation is designed to equip individuals with the skills and knowledge needed to effectively lead focus group discussions.
● Participants will learn how to plan, conduct, and analyze focus group sessions to gather valuable insights and feedback.
● This course covers the fundamentals of focus group research, including recruitment strategies, question development, and moderation techniques.
● Upon completion of the program, participants will be able to facilitate focus groups in various settings, such as market research, product development, and program evaluation.
● The Professional Certificate in Focus Group Facilitation is ideal for professionals looking to enhance their qualitative research skills and advance their career in fields such as marketing, social sciences, and public policy.
Why is Professional Certificate in Focus Group Facilitation course required?
Are you looking to enhance your skills in facilitating focus groups? The Professional Certificate in Focus Group Facilitation is a must-have course for anyone seeking to excel in this field. This comprehensive program covers essential topics such as group dynamics, effective communication strategies, and data analysis techniques. By earning this certificate, you will be equipped with the knowledge and tools needed to lead successful focus group sessions and deliver valuable insights to your clients. Invest in your professional development today with the Professional Certificate in Focus Group Facilitation.
Duration
The programme is available in 2 duration modes:
- 1 month (Fast-track mode)
- 2 months (Standard mode)
Entry Requirements- The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.
Course Content
1. Introduction to Focus Group Facilitation
2. Planning and Designing Focus Group Studies
3. Recruiting Participants for Focus Groups
4. Moderating Focus Group Discussions
5. Analyzing and Reporting Focus Group Data
6. Ethical Considerations in Focus Group Facilitation
7. Advanced Techniques in Focus Group Facilitation
8. Final Project and Presentation
Assessment
Assessment is via assignment submission
Fee Structure
The fee for the programme is as follows:
- 1 month (Fast-track mode) - Accelerated mode @ £149
- 2 months (Standard mode) - Standard mode @ £99
